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Promoting Tourism Together - Networking Event

Promoting Tourism Together

Longford Tourism in collaboration with Longford Local Enterprise Office held a free online networking event for all Tourism Providers on Tuesday 27th April 2021 from 10am -12pm.

The theme of the event was “promoting tourism together”. The primary aim was to help connect our tourism providers with Fáilte Ireland, the Ireland’s Hidden Heartlands brand, Longford Tourism and importantly with each other.

Stronger connections between accommodation and activity providers will allow us to build more complex, interesting and interactive itineraries. Working together, cross-selling and knowing what we have to promote will help individual providers and help to make the County more attractive to visitors. The event included a series of elevator pitches from Longford’s activity providers, a session on how to sell yourself and your business via social media and an opportunity to meet fellow tourism providers.

Facilitator: Pat Claffey, QMP Consulting

Topics

Introduction

Introduction by Michéal Carrigy, Chairperson of Longford Tourism. He thanked and welcomed people and spoke about the launch of the Royal Canal Greenway and how County Longford needs to make the most of this amazing opportunity. A video of the Royal Canal Greenway was shown. 

5 Daily steps to make your post lockdown success a certainty

Mark Usher, a Motivational talk to help dust off the cobwebs. Mark has also kindly made 3 podcasts available. 

Click here → Podcast 1, Podcast 2, Podcast 3
Ireland’s Hidden Heartlands (IHH)

Sarah McCarthy from Ireland’s Hidden Heartlands, an introduction & how to link with IHH 

click here for presentation
Fáilte Ireland

Jean Smyth from Fáilte Ireland explaining the Accommodation standard and promoting its benefits 

click here for presentation 
click here for video

Other useful links provided by Fáilte Ireland: Discover Ireland, Accommodation sectionFáilte Ireland website, Quality Assurance Section – General information about the NQAF, Welcome Standard General Information, Welcome Standard Criteria, Welcome Standard Code of Ethics, Trade Portal, Business Supports Hub, Re-opening Guidelines, COVID-19 Safety Charter

Longford Tourism & how to link with us & Optimising your digital marketing platform

Dympna Reilly – www.longford.ie & Longford Tourism events Guide

Tara Cunningham – Longford Tourism Facebook, Instagram, Twitter & YouTube 

click here for presentation

Dympna Reilly - some practical tips on optimising your digital marketing platform 

click here for presentation
A Success Story

Electric Bike Trails, Leitrim Village

Networking & making connections

2 min elevator pitches from activity Providers to demonstrate their product with a brief Q&A after each elevator pitch. For more information, please check out each activity provider on this website.

  • Janice Belton, Backstage Theatre

  • Fiona Egan, Cloughan Farm & Cookery School

  • Robert Crilly, Midlands Cycle Hub

  • Bartle D’Arcy, Knights & Conquests

  • Aaron Maughan, AM Pike Guiding

  • Alan Broderick, Access for all

  • Annette Corkery, Creative Ardagh

  • Matt Farrell, Maria Edgeworth Centre. 
→ click here for presentation

  • Matt Farrell, Longford Golf Club 

Feedback and Conclusion

There was an excellent attendance with 50+ participants taking part and very positive feedback with enquiries to both Longford Tourism & Fáilte Ireland re attaining the Welcome Standard.

Future sessions 

There will be follow-up sessions coordinated by Longford Tourism to work with small groups on networking and itineraries. These itineraries will be compiled and promoted on www.longford.ie and all tourism providers website. We also plan to have a 2 hours Digital Marketing workshop.

We hope you enjoyed and benefited from this event. Happy Networking!

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This project was assisted by Longford Local Community Development Committee, Longford Community Resources Clg. and Longford County Council through the Rural Development Programme (LEADER) 2014-2020 which is part-financed by the EU, "The European Agricultural Fund for Rural Development: Europe investing in rural areas" and the Department of Rural & Community Development.       The European Commission.


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